Gerisana Branding & Pitch Deck

Background

Gerisana is a Swiss start-up in the agetech sector that develops innovative solutions to help seniors take their medication on time, enabling them to remain independent in their own homes for longer. Originally, the brand was known as Geriatrix, but to secure international trademark rights and better align with the ambitions in the German-speaking market (Switzerland, Germany, and Austria), a rebranding was deemed necessary. Together with the owner, we designed a new brand strategy and identity, resulting in Gerisana.

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Strategy

Our rebranding approach for Gerisana focused on strengthening the brand positioning and creating a visual identity that:

• Exudes trust and professionalism, which is essential for both investors and partners.
• Creates immediate impact by clearly communicating the company’s sustainable and innovative mission.
• Appeals internationally, with special attention to the German-speaking market, ensuring the brand stands out in Switzerland, Germany, and Austria.

Thanks to our extensive expertise—many companies have already had their corporate identity designed and their corporate positioning developed by us—we were able to preserve the original strengths while developing a strategy that provides legal certainty and growth potential.

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Concept

The new name Gerisana was carefully chosen to combine two key elements:

1. Recognizability: The connection to the original name, Geriatrix, is maintained so that existing customers remain familiar with the identity.
2. Modernity and Growth: The name, with its playful and organic twist, gives the brand a fresh, international appeal and better aligns with the ambitions for sustainable growth. This also fits the character of the company.

Additionally, we developed a pitch deck as part of the rebranding, clearly and compellingly presenting Gerisana’s core message and visual identity.

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Design

Evolution to a Modern, Functional Design

Building on the original design principles of Geriatrix, we refined the visual concept to create a sleek and modern design. The renewed visual identity features:

• Clean, streamlined lines and balanced shapes: These elements symbolize precision and efficiency, reflecting Gerisana’s commitment to innovation in agetech.
• A fresh, contemporary color palette: Natural hues combined with subtle contrasts convey both reliability and cutting-edge innovation.
• Professional typography: A blend of modern and classic typefaces results in an appearance that is both accessible and distinctive.

Want to learn more about our approach? Visit our corporate identity design page.

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Results & Impact

The rebranding to Gerisana has given the brand a strong international positioning. The renewed identity:

• Provides a clearer positioning in a competitive market, with a focus on the German-speaking region.
• Has resulted in positive feedback from customers, investors, and partners.
• Establishes a solid foundation for future growth, preserving both the core values and the sustainable ambitions of the company.

For a complete insight into how a strategically designed minimum viable product can support start-ups, also visit our minimum viable product page.

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Ready to Evolve Your Brand?

Are you ready for a rebranding that reflects your growth and sustainable ambitions? Studio Erwin Sala combines strategic insight with creative design to elevate your brand.

Contact us or book a digital consultation and discover how we can work together to renew your brand and prepare it for the future.