Cropsie Rebranding

Background

Crops was a brand developed in close collaboration with the owner. Although the original brand identity successfully captured the core values of the company, it became apparent that the name "Crops" did not fully cover international trademark rights and did not optimally reflect the company's ambitions on a global scale. These insights led to the need for a rebranding. Together with the owner, we designed a new brand strategy and identity, resulting in Cropsie – a name that retains the essence of the original while offering a fresh, international appeal.

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Strategy

Our rebranding approach for Cropsie focused on strengthening the brand positioning and creating a visual identity that:

• Exudes trust and professionalism, essential for both investors and partners.
• Creates immediate impact by clearly communicating the company's sustainable and innovative mission.
• Appeals internationally, setting the brand apart in the global agtech and cleantech sectors.

Thanks to our extensive expertise – many companies have chosen to have their corporate identity designed and their corporate positioning developed by us – we were able to preserve the existing strong points while developing a strategy that provides legal certainty and growth potential.

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Concept

The new name Cropsie was carefully chosen to combine two key elements:

1. Recognizability: The link with the original name Crops is maintained, so that existing customers remain familiar with the identity.
2. Modernity and Growth: The addition of “-ie” gives the brand a playful and organic twist, providing an international look and better aligning with the ambitions for sustainable growth. This also simply fits the character of the company.

This strategic choice results in a brand that is both familiar and refreshed, perfectly addressing the needs of a modern, global market.

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Design

Evolution to an Organic Design

Based on the original design principles of Crops, we refined the visual concept to create an organic and inviting design. The renewed visual identity includes:

• Softer lines and rounded shapes: These symbolize growth and natural cycles, reinforcing Cropsie's sustainable ambitions.
• A fresh color palette: Natural tones and subtle contrasts convey both reliability and innovation.
• Professional typography: A blend of modern and classic elements creates an appearance that is both accessible and distinctive.

Want to learn more about our approach? Visit our corporate identity design page.

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Results & Impact

The rebranding to Cropsie has given the company a strong international positioning and a solid foothold in the agtech and cleantech sectors. The renewed brand identity:

• Provides a clearer positioning in a competitive market.
• Has received positive feedback from customers, investors, and partners.
• Establishes a solid foundation for future growth, preserving both the core values and sustainable ambitions of the company.

For a complete picture of how a strategically designed minimum viable product can accelerate your start-up’s growth, also visit our minimum viable product page.

“The rebranding to Cropsie has strengthened our international ambitions. Studio Erwin Sala perfectly translated our vision into a fresh, modern brand identity.”
— Joey, Founder of Cropsie

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Ready to Evolve Your Brand?

Are you ready for a rebranding that reflects your growth and sustainable ambitions? Studio Erwin Sala combines strategic insight with creative design to elevate your brand.

Contact us or book a digital consultation and discover how we can work together to renew your brand and prepare it for the future.