Brinsley Gin Branding & Positioning

Background

Brinsley was born from the dream of two school friends to launch a gin brand together. What started as a playful promise grew into an ambitious venture aiming to deliver a luxurious gin experience. To strengthen the brand's foundation and support its international ambitions, we worked closely with the founders to develop a new brand strategy and identity. The choice of the name Brinsley—with its fresh and elegant sound—perfectly suits a brand that wishes to convey both tradition and modernity.

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Strategy

Our rebranding approach for Brinsley focused on:

• Highlighting the core values of friendship and collaboration. The tagline "Amicitia Omnia Superat" (Friendship Conquers All) is at the heart of the brand message.
• Creating a luxurious and authentic image, inspired by the Mediterranean flair of the 1950s and 1960s.
• Establishing strong positioning, ensuring the brand appeals both locally (for instance, in Haarlem) and internationally, with a focus on the premium gin market.

Our extensive expertise—many companies have already had their corporate identity designed and their corporate positioning developed by us—enabled us to craft a strategy that appeals to both traditional gin values and modern luxury.

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Concept

The brand concept for Brinsley is built around two key pillars:

1. Friendship and Ambition: The founders once promised to start a business together – a promise we translated into the powerful tagline "Amicitia Omnia Superat", emphasizing that friendship and collaboration overcome all obstacles.
2. Luxury Gin with Character: Brinsley combines traditional gin elements with a modern, international look. The concept exudes elegance and refinement, with a nod to the rich gin tradition.

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Design

Visual Identity

For Brinsley, we developed a design that evokes the luxury and elegance of the 1950s and 1960s, combined with a modern twist. Key elements include:

• Logo: The logo features a bear and a pike, symbolizing strength and sharpness. Additionally, it incorporates the stars of Haarlem and juniper branches, emphasizing local pride and the gin tradition.
• Colors and Typography: We chose a refined color palette that exudes luxury and pairs harmoniously with modern typography. This results in a brand identity that is both classic and contemporary.
• Visual Imagery: The imagery is inspired by the Mediterranean ambiance of the 1950s and 1960s, with an emphasis on elegance and sophistication. This style reinforces Brinsley's positioning as a premium gin brand.

Learn more about our approach on our corporate identity design page.

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Results & Impact

The rebranding to Brinsley has resulted in a brand identity that:

• Combines a strong international appeal with local elements, making it attractive to gin enthusiasts seeking a premium experience.
• Clearly communicates the core values of friendship and ambition, rendering the brand authentic and distinctive.
• Lays a solid foundation for future growth, merging traditional gin values with a modern, luxurious aesthetic.

For further insight into how strategic design can strengthen your brand, please visit our corporate positioning page.

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Ready to Elevate Your Brand?

Are you ready for positioning that reflects both your ambitions and your heritage? Studio Erwin Sala combines strategic insight with creative design to help your brand grow.

Contact us or book a digital consultation and discover how we can work together to renew your brand and prepare it for the future.